Recommend your brand to high-intent alcohol shoppers at the moment of decision—thousands of times every day.

AICap is a multimodal AI in-store conversion channel for forward-looking alcohol brands. It connects with shoppers while they browse the shelf, understands what they’re looking for, and recommends the most relevant bottles in real time. With rich, personalized information and guidance, AICap gives shoppers the confidence to try new products and premium offerings. By understanding each shopper’s key considerations, AICap helps your brand shape the decision in a highly relevant and persuasive way at the moment of in-store purchase.

How AICap works

AICap is an AI-powered shopping assistant placed directly in the alcohol aisle or wine section. When a shopper approaches, it starts a natural voice-and-screen interaction designed to help them choose the right bottle with confidence. It starts with a couple simple questions just like a good sommelier .

Based on that understanding, AICap narrows the shelf, highlights the most relevant options, explains why each bottle fits, and guides the shopper to the exact product location. For participating brands, AICap can add much more than a static product mention. It can bring in producer background, tasting notes, pairing guidance, vineyard or distillery story, promotional messaging, and brand video content that makes the bottle more compelling at the moment of choice.

This is not passive shelf media. It is dynamic recommendation, storytelling, and conversion support at the shelf.

Why brands benefit

Most alcohol decisions are still made in-store. Yet the final seconds before purchase are poorly served. Shoppers are often interested but uncertain. Store staff are limited. Brand messaging is passive. AICap closes that gap by giving your brand an active role in the shopper’s decision process exactly when they are choosing what to buy.

That creates three direct benefits.

First, your brand reaches a more qualified audience: shoppers who are already in the aisle, already considering a purchase, and already open to guidance.

Second, your brand is surfaced earlier and more prominently in relevant recommendation flows. Instead of sitting on the shelf waiting to be noticed, your bottle can be presented first when it matches the shopper’s stated need, taste, budget, or occasion.

Third, your brand can win with richer persuasion. AICap does not just show a label. It can explain why your bottle fits, tell your story, answer shopper questions, and reinforce the recommendation with content that traditional shelf marketing cannot deliver.

Early testing showed strong commercial potential: in one first-month grocery wine deployment, 20% of wine shoppers interacted with AICap, and those who did spent 30% more on wine than those who did not.

Launch partner model

To protect recommendation quality, brand effectiveness, and shopper trust, we are onboarding only a limited number of launch partners. In most categories, we expect to work with no more than two brands at launch. This keeps the experience selective, prevents recommendation overload, and allows each launch partner to stand out in the moments that matter most.

What your brand can contribute

Launch partners can provide tasting guidance, pairing cues, producer stories, short videos, seasonal campaigns, occasion-based messaging, and featured recommendation logic. The result is not just more visibility. It is stronger recommendation priority, richer brand presence, and more persuasive influence at the exact point of decision.

Partner with Onki

If your brand wants to influence alcohol shoppers at the exact moment of choice, AICap gives you a high-conviction new channel to do it. Be present when shoppers ask what to buy. Be one of the brands recommended when the decision is still open. Be chosen at the shelf.